Author: ziuziu on 18-11-2016, 12:03
Lynda - Marketing Analytics: Presenting Digital Marketing Data
Size: 110 MB | Duration: 0h 54m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Advanced | Language: English

In this course, you'll learn how to effectively present digital marketing data from Google Analytics to your stakeholders.
To begin, instructor Adriaan Brits goes over the different ways to structure digital marketing reports and points out the most commonly used report components. Next, you'll learn how to create a video report, locate helpful data sources, and evaluate the structures of digital and conventional reports aimed at different audiences. In addition, you'll learn how to interpret your data and use hedging words and visualization within Google Analytics to present your data in an impactful way. Finally, Adriaan uses live examples to show you how to tackle each report section: executive summary, introduction, key findings, opportunities and trends, and report recommendations.

* Structuring reports
* Presenting analytics data with video recordings
* Considering different data sources
* Using hedging words
* Visualizing data within Google Analytics
* Writing a compelling executive summary
* Using Tableau to enrich reports
* Locating and using competitor industry data
* Drawing inspiration from others

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