Author: upload113 on 22-10-2015, 11:21
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Lynda.com - Foundations of Logo Design-FL | 1.29 GB
Genre: E-Learning

Avoid pitfalls, improve your design process, respond to dem&ing clients, & solve the creative problems that are involved in creating a logo. In this course, Von Glitschka shows you how to take care of the nitty-gritty, like quotes & contracts, & critical design decisions involved in building a br& identity package. Learn to define your client's expectations before the project begins with customer briefs & mood boards. Find out what the attributes of a great logo are, where to look for inspiration, & how to use sketches to propel you through the design process. Then Von turns to the business side & explains how to present your designs to clients & follow up on both positive & negative feedback. Finally, learn how to launch the logo & develop a narrative that will keep the visual style of the br& intact in the future.
Topics include:
Gauging client perceptions
Determining the scope of work
Quoting a project
Profiling the client
Developing a br& name
Isolating design directions
Crafting a visual identity
Pitching your work
Presenting br& systems
H&ling a change of course
Making style guides
Developing a br& narrative
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